Description:

For this project, I picked a typeface to research and romanticize in a type booklet. I chose Didot for its elegance in the fashion and entertainment world. Didot is the font that Vogue has used since 1995, Zara uses Didot and CBS’s old logo used to use Didot as well. These are only a few of the major brands that Didot represents. Each of these represents sophistication, elegance, and beauty in my eyes, therefore I was ecstatic to do more research on this typeface and style it the way I imagine it should be.

Research:

The research below demonstrates the direction I was heading in for this project. I wanted the type to be displayed in an elegant way that would highlight each stroke of the Didot typeface. I liked these designs that I found on Pinterest because of how they intertwined body text with heading text and made it look effortless. I also loved how some designs incorporated people hanging onto the letters. This seemed to also go with the theme of fashion and elegance.

Colors

Different shades of black

I decided to use a black-and-white color scheme because the other colors didn’t bring out the boldness of the typeface as well as the black and white does. I utilized the contrast between the two colors to my advantage in this design and showed how the typeface can make a lasting impression.

Sketches & Mockups

Below are some sketches and mockups that I created next. After feeling inspired from my research, type studies and color studies I knew it was time to get to work. Along with different shades of black, I played with different opacities to arrange how bold I wanted the typeface to be throughout the booklet. Many of the designs below are accompanied by linear strokes because this typeface is very clean.